
Branding & Identity | Creative Direction
West Aeropark is a Grade-A commercial development under Aeropark Development Philippines Inc., strategically located in Clark Global City. Designed to attract top-tier multinational companies, BPOs, KPOs, and export-oriented firms, the development offers premium office and retail spaces with an emphasis on connectivity, environmental sustainability, disaster resilience, and quality of life.
West Aeropark
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As the first and only LEED Gold-certified business complex in the region, West Aeropark needed a strong brand identity to match its world-class infrastructure. The challenge was to differentiate it from regional competitors while communicating its values of sustainability, security, and future-readiness. The brand required a professional yet timeless identity system that would work seamlessly across corporate, digital, and on-site applications.
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The identity centers on a W-A monogram incorporating a leaf motif, symbolizing growth and West Aeropark’s commitment to sustainability. The design strikes a balance between modernity and timelessness, using bold yet versatile typography and a carefully defined color system. Through this identity, West Aeropark positions itself as a forward-looking development that bridges people, spaces, and sustainable living — establishing itself as the premier destination for global enterprises in Central Luzon.

















