Verafede
Branding & Identity | Creative Direction
Verafede is an end-to-end experience marketing agency that specializes in events and brand activations.
They predominantly provide below-the-line promotions services, but with thrust to expand to digital to complement their current offerings.
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The stakeholders wanted to overhaul their visual identity to be more representative of their extensive experience and credibility in the field, their bold and innovative solutions, and their desire to provide effective marketing services that deliver results.
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The revamped identity system is anchored on the new Verafede brandmark.
The 'V' form is symbolic of an inverted triangle, or a funnel, which represents efficiency and the simplification of complex ideas.
The Verafede brandmark has an extruded variant that faces forward and upward. This dynamic 3D shape represents Verafede's ability to create multidimensional experiences, and allows the mark to showcase photos, images, or graphic elements within its form.
